It was a night many will remember for a long time.
WISE AI’s Starface application was one of the stars at the Asia Pacific Entrepreneurship Awards (APEA) on Sept 6, 2019 at Intercontinental Hotel, Kuala Lumpur.
The application, which uses facial recognition (FR) to identify a person’s celebrity lookalike, showcased WISE AI’s artificial intelligence technology to the delight of the who’s who of the entrepreneurial world.
But beyond the curiosity of resembling a particular celebrity, the application showcased how such a technology can be used in various industries – from security and retail to e-commerce.
The technology can be used in public places like transportation hubs, malls or even streets to keep these areas safe. It can also be applied for online payments or at the automated teller machines (ATMs).
It is even suitable for retail, as the profile of the customers will make targeted marketing easier and effective.
WISE AI, the technology partner for the event, captivated many through Starface.
Jossey Inn J. Gulita of Epson Malaysia was excited about Starface. The marketing communications assistant said the results were quite accurate as the machine guessed the right age while the celebrity lookalike comparison was spot on.
“Facial recognition and artificial intelligence are taking over and the more familiar we are, the better we can understand them.”
Two other guests who had fun with Starface were Excellentte Consultancy financial advisers Sebastian Sek and Andy Lim, who made multiple trips to ‘check out’ their celebrity lookalike.
“It is a good way to pass the time while waiting for the event to start. I had fun trying to see who was my celebrity lookalike,” said Sek.
Yong Kam Fei, a partner at RSM Malaysia (one of the main sponsors of APEA), said facial recognition is the future.
“I like Starface as it shows how the technology can be used to identify faces. I’m glad we have a local company making waves in facial recognition and artificial intelligence.”
Yong said most companies were fearful about information obtained from such applications being abused but WISE AI’s senior account manager Sebrina Heng assured Yong the company has taken steps to safeguard all data, which makes it the preferred facial recognition platform in Southeast Asia.
“We work closely with government agencies to ensure the data is well protected,” said Heng.
“We are not just doing business in Malaysia but also in Singapore, Thailand and Indonesia. Entities from these nations trust and believe in us.”
Separately, WISE AI business director Justin Goh, who had the opportunity to speak to several award winners, said he was delighted to be an APEA partner. He said the opportunity to showcase WISE AI’s technology to established entrepreneurs was invaluable.
“I was able to network with many VVIPs and award winners. I spoke about WISE AI and what we are trying to do.
“It was a great event to be a part of and we are looking at appearing at more such events to lift our profile even further,” Goh added.
Solution providers wanting to know more about WISE AI’s technology can contact firstname.lastname@example.org while those eager to explore eKYC (electronic Know Your Customer) can contact email@example.com.