WISE AI’s hard work and efforts to promote local talent have paid off with the Ministry of Communications and Multimedia nominating the company in three categories for the ASEAN ICT Awards (AICTA) 2019.
Two are for its products – eKYC110 (private sector) and Reunite (research and development) – while the company itself is nominated for the ‘Start-Up’ category.
Only the top three local companies in each category were selected by the ministry.
Preliminary judging is to take place between Aug 16 and Sept 8 while final judging will on Oct 23-24 in Vientiane, Laos where the winners will be announced.
“This is indeed a big honour and recognition for us. It goes to show that a local company has the ability and more importantly, talent, to compete in the ASEAN market,” said WISE AI’s co-founder and business director Justin Goh.
“The feedback we got was ‘we never thought a local company could do this’. They were impressed by our technology and more by the fact we are a home-grown brand with home-grown talent.”
AICTA is a project approved by the ASEAN Telecommunication Ministers and recognises the best ICT achievements among entrepreneurs across Southeast Asia.
AICTA aims to be the benchmark for success in terms of innovation and creativity, offering business opportunities and promoting trade relations to uplift ICT and community awareness locally and internationally.
Goh said: “Just to be nominated for this prestigious award can do wonders for us and hopefully open more doors. It helps with brand recognition as businesses out there now know a local brand has the expertise and technology to do facial recognition.
“Like all companies, the ultimate aim is to win the awards but being among the nominees makes us feel like winners already.”
Goh added many were surprised to learn that WISE AI is a “home-grown brand” as similar technology companies are generally from China or the United States.
“We have carved a niche for ourselves in the Southeast Asian market but we hope to grow beyond the region in the long term,” said Goh.
WISE AI, known as the ‘Face of ASEAN’ by its partners, is recognised as the preferred facial recognition platform in the region due to its laser focus on analysing Southeast Asian faces.
“We have a product which fits the market perfectly and is needed by many,” he added.
On its two products which are up for awards, Goh explained that customers only need to spend one minute for onboarding (registering) and one second for approval with zero human intervention through its eKYC110.
This creates a seamless customer experience, increases customer opt-in rate, reduces customer acquisition and verification costs and enhances customer risk assessment.
Several WISE AI partners have already adopted eKYC110 with successful results, including Global Line Network, to power its Growth Technique Application.
The Reunite program is equally exciting.
Although still under development, Reunite is one of WISE AI’s corporate social responsibility (CSR) initiatives to find missing children.
It is a facial recognition tool powered by an artificial intelligence (AI) mobile application that will increase the chances of parents finding their missing children. The application is connected to the government’s database of missing children.
The user reports details and uploads pictures which are cross-referenced with the government’s database to find a probable match. If there’s a match, the user is alerted and a report is sent to the nearest police station where immediate action is taken.
The goal is to save children and WISE AI is on the way to making this a reality.
WISE AI’s core business includes face detection technology, face attribute estimation, face image retrieval, face comparison technology and detection of key facial attributes.
Solution providers wanting to know more about WISE AI’s technology can contact firstname.lastname@example.org while those eager to explore eKYC (electronic Know Your Customer) can contact email@example.com.